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How to Master the Art of Interviewing
By Bill Radin
©1998 Innovative Consulting, Inc.
Career Development Reports
To a large degree,
the success of your interview will depend on your ability to discover needs and empathize
with the interviewer. You can do this by asking questions that verify your understanding
of what the interviewer has just said, without editorializing or expressing an opinion. By
establishing empathy in this manner, youll be in a better position to freely
exchange ideas, and demonstrate your suitability for the job.
In addition to empathy,
there are four other intangible fundamentals to a successful interview. These intangibles
will influence the way your personality is perceived, and will affect the degree of
rapport, or personal chemistry youll share with the employer.
[1] Enthusiasm -- Leave no
doubt as to your level of interest in the job. You may think its unnecessary to do
this, but employers often choose the more enthusiastic candidate in the case of a two-way
tie. Besides, its best to keep your options open -- wouldnt you rather be in a
position to turn down an offer, than have a prospective job evaporate from your grasp by
giving a lethargic interview?
[2] Technical interest --
Employers look for people who love what they do, and get excited by the prospect of
tearing into the nitty-gritty of the job.
[3] Confidence -- No one
likes a braggart, but the candidate whos sure of his or her abilities will almost
certainly be more favorably received.
[4] Intensity -- The last
thing you want to do is come across as "flat" in your interview. Theres
nothing inherently wrong with being a laid back person; but sleepwalkers rarely get hired.
By the way, most employers
are aware of how stressful it can be to interview for a new position, and will do
everything they can to put you at ease.
The Other Fundamentals
Since interviewing
also involves the exchange of tangible information, make sure to:
Present your
background in a thorough and accurate manner;
Gather data
concerning the company, the industry, the position, and the specific opportunity;
Link your abilities
with the company needs in the mind of the employer; and
Build a strong case
for why the company should hire you, based on the discoveries you make from building
rapport and asking the right questions.
Both for your sake and the
employers, never leave an interview without exchanging fundamental information. The
more you know about each other, the more potential youll have for establishing
rapport, and making an informed decision.
Basic Interviewing Strategy
There are two ways
to answer interview questions: the short version and the long version. When a question is
open-ended, I always suggest to candidates that they say, "Let me give you the short
version. If we need to explore some aspect of the answer more fully, Id be happy to
go into greater depth, and give you the long version."
The reason you should
respond this way is because its often difficult to know what type of answer each
question will need. A question like, "What was your most difficult assignment?"
might take anywhere from thirty seconds to thirty minutes to answer, depending on the
detail you choose to give.
Therefore, you must always
remember that the interviewers the one who asked the question. So you should tailor
your answer to what he or she needs to know, without a lot of extraneous rambling or
superfluous explanation. Why waste time and create a negative impression by giving a
sermon when a short prayer would do just fine?
Lets suppose you
were interviewing for a sales management position, and the interviewer asked you,
"What sort of sales experience have you had in the past?"
Well, thats exactly
the sort of question that can get you into trouble if you dont use the short
version/long version method. Most people would just start rattling off everything in their
memory that relates to their sales experience. Though the information might be useful to
the interviewer, your answer could get pretty complicated and long-winded unless its
neatly packaged.
One way to answer the
question might be, "Ive held sales positions with three different consumer
product companies over a nine-year period. Where would you like me to start?"
Or, you might simply say,
"Let me give you the short version first, and you can tell me where you want to go
into more depth. Ive had nine years experience in consumer product sales with three
different companies, and held the titles of district, regional, and national sales
manager. What aspect of my background would you like to concentrate on?"
By using this method, you
telegraph to the interviewer that your thoughts are well organized, and that you want to
understand the intent of the question before you travel too far in a direction neither of
you wants to go. After you get the green light, you can spend your interviewing time
discussing in detail the things that are important, not whatever happens to pop into your
mind.
Dont Talk Yourself
Out of a Job
Ive got a
friend whos the hiring manager of an electronics company. He told me once that he
brought a candidate into his office to make him a job offer. An hour later, the candidate
left. I asked my friend if he had hired the candidate.
"No," he said.
"I tried. But the candidate wouldnt stop talking long enough for me to make him
an offer."
Dont misinterpret
me. Im not suggesting that an interview should consist of a series of monosyllabic
grunts. Its just that nothing turns off an employer faster than a windbag candidate.
By using the short
version/long version method to answer questions, youll never talk yourself out of a
job.
The Prudent Use of
Questions
Beware: An
interview will quickly disintegrate into an interrogation or monologue unless you ask some
high quality questions of your own. Candidate questions are the lifeblood of any
successful interview, because they:
Create dialogue,
which will not only enable the two of you to learn more about each other, but will help
you visualize what itll be like working together once youve been hired;
Clarify your
understanding of the company and the position responsibilities;
Indicate your grasp
of the fundamental issues discussed so far;
Reveal your ability
to probe beyond the superficial; and
Challenge the
employer to reveal his or her own depth of knowledge, or commitment to the job.
Your questions should
always be slanted in such a way as to show empathy, interest, or understanding of the
employers needs. After all, the reason youre interviewing is because the
employers company has some piece of work which needs to be completed, or a problem
that needs correcting. Here are some questions that have proven to be very effective:
Whats the
most important issue facing your department?
How can I help you
accomplish this objective?
How long has it been
since you first identified this need?
How long have you
been trying to correct it?
Have you tried using
your present staff to get the job done? What was the result?
What other means
have you used? For example, have you brought in independent contractors, or temporary
help, or employees borrowed from other departments? Or have you recently hired people who
havent worked out?
Is there any
particular skill or attitude you feel is critical to getting the job done?
Is there a unique
aspect of my background that youd like to exploit in order to help accomplish your
objectives?
Questions like these will
not only give you a sense of the companys goals and priorities, theyll
indicate to the interviewer your concern for satisfying the companys objectives.
Give It Some Thought
Here are seven of
the most commonly asked interviewing questions. Do yourself and the prospective employer a
favor, and give them some thought before the interview occurs.
[1] Why do you want this
job?
[2] Why do you want to
leave your present company?
[3] Where do you see
yourself in five years?
[4] What are your personal
goals?
[5] What are your
strengths? Weaknesses?
[6] What do you like most
about your current company?
[7] What do you like least
about your current company?
The last question is
probably the hardest to answer: What do you like least about your present company?
Ive found that
rather than pointing out the faults of other people ("I cant stand the office
politics," or, "I dont get along with my boss"), its best to
place the burden on yourself ("I feel Im ready to exercise a new set of
professional muscles," or, "The type of technology Im interested in
isnt available to me now.").
By answering in this
manner, youll avoid pointing the finger at someone else, or coming across as a
whiner or complainer. It does no good to speak negatively about others.
I suggest you think
through the answers to the above questions for two reasons.
First, it wont help
your chances any to hem and haw over fundamental issues such as these. (The answers you
give to these types of questions should be no-brainers.)
And secondly, the
questions will help you evaluate your career choices before spending time and energy on an
interview. If you dont feel comfortable with the answers you come up with, maybe the
new job isnt right for you.
Money, Money, Money
Theres a
good chance youll be asked about your current and expected level of compensation.
Heres the way to handle the following questions:
[1] What are you currently
earning?
Answer: "My
compensation, including bonus, is in the high-forties. Im expecting my annual review
next month, and that should put me in the low-fifties."
[2] What sort of money
would you need in order to come to work for our company?
Answer: "I feel
that the opportunity is the most important issue, not salary. If we decide to work
together, Im sure youll make me a fair offer."
Notice the way a range
was given as the answer to question [1], not a specific dollar figure. However, if the
interviewer presses for a exact answer, then by all means, be precise, in terms of salary,
bonus, benefits, expected increase, and so forth.
In answer to question [2],
if the interviewer tries to zero in on your expected compensation, you should also suggest
a range, as in, "I would need something in the low- to mid- fifties." Getting
locked in to an exact figure may work against you later, in one of two ways: either the
number you give is lower than you really want to accept; or the number appears too high or
too low to the employer, and an offer never comes. By using a range, you can keep your
options open.
Some Questions You Can
Count On
There are four
types of questions that interviewers like to ask.
First, there are the
resume questions. These relate to your past experience, skills, job responsibilities,
education, upbringing, personal interests, and so forth.
Resume questions require
accurate, objective answers, since your resume consists of facts which tend to be
quantifiable (and verifiable). Try to avoid answers which exaggerate your achievements, or
appear to be opinionated, vague, or egocentric.
Second, interviewers will
usually want you to comment on your abilities, or assess your past performance.
Theyll ask self-appraisal questions like, "What do you think is your greatest
asset?" or, "Can you tell me something youve done that was very
creative?"
Third, interviewers like
to know how you respond to different stimuli. Situation questions ask you to explain
certain actions you took in the past, or require that you explore hypothetical scenarios
that may occur in the future. "How would you stay profitable during a
recession?" or, "How would you go about laying off 1300 employees?" or,
"How would you handle customer complaints if the company drastically raised its
prices?" are typical situation questions.
And lastly, some employers
like to test your mettle with stress questions such as, "After you die, what would
you like your epitaph to read?" or, "If you were to compare yourself to any U.S.
president, who would it be?" or, "Its obvious your background makes you
totally unqualified for this position. Why should we even waste our time talking?"
Stress questions are
designed to evaluate your emotional reflexes, creativity, or attitudes while youre
under pressure. Since off-the-wall or confrontational questions tend to jolt your
equilibrium, or put you in a defensive posture, the best way to handle them is to stay
calm and give carefully considered answers.
Whenever I hear a stress
question, I immediately think of the Miss Universe beauty pageant. The finalists (usually
sheltered teenagers from places like Zambia or Uruguay) are asked before a live television
audience of three and a half billion people to give heartfelt and earnest responses to
incongruous questions like, "What would you tell the leaders of all the countries on
earth to do to promote world peace?"
Of course, your sense of
humor will come in handy during the entire interviewing process, just so long as you
dont go over the edge. I heard of a candidate once who, when asked to describe his
ideal job, replied, "To have beautiful women rub my back with hot oil." Needless
to say, he wasnt hired.
Even if it were possible
to anticipate every interview question, memorizing dozens of stock answers would be
impractical, to say the least. The best policy is to review your background, your
priorities, and your reasons for considering a new position; and to handle the interview
as honestly as you can. If you dont know the answer to a question, just say so, or
ask for a moment to think about your response.
Wrapping It Up
At the conclusion
of your interview, you can wrap up any unfinished business you failed to cover so far, and
begin to explore the future of your candidacy.
During your interview
wrap-up, its a good practice to make the interviewer aware of other opportunities
youre exploring, as long as theyre genuine, and their timing has some bearing
on your own decision making.
The fact that youre
actively exploring other opportunities may affect the speed with which the company makes
its hiring decision. It may even positively influence the eventual outcome, since the
company may want to act quickly so as not to lose you.
However, your other
activity should be presented in the spirit of assistance to the interviewer, not as a
thinly veiled threat or negotiating tactic. Id advise you to play it straight with
the interviewer.
And remember to maintain a
positive attitude. In todays job market, youd be surprised how often victory
is snatched from the jaws of defeat.
The better your
interviewing skills, the greater your chances of getting the job.
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